Martin Lewis is among the most popular TV stars of 2023.
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Martin Lewis is among the most popular TV stars of 2023.

Martin Lewis has been voted the third most popular TV personality of 2023, amid the cost of living crisis.

Money Saving Expert and Good Morning Britain The presenter is among the nominees alongside much-loved wildlife presenter Sir David Attenborough and veteran news presenter Sir Trevor McDonald.

Lewis, 51, received a positive response from 74 per cent of those surveyed in a YouGov poll of the most popular contemporary TV personalities in November 2023, moving him up to third place.

Top 10 Most Popular Modern TV Personalities

  1. Sir David Attenborough – 84%

  2. Sir Trevor McDonald – 76%

  3. Martin Lewis-74%

  4. Paul O’Grady – 70%

  5. Stephen Fry-68%

  6. Graham Norton – 68%

  7. Lady Barbara Windsor – 67%

  8. Mr. Michael Parkinson – 64%

  9. Richard Osman – 62%

  10. Sue Barker – 62%

Sir David Attenborough (BBC)Sir David Attenborough (BBC)

Sir David Attenborough has been voted the most popular TV personality. (BBC)

Planet Earth presenter Attenborough, 97, retained his lead despite his vote falling to 84 per cent.

News at Ten host McDonald, 84, moved into second place with 76 per cent.

The late Paul O’Grady came fourth with 70 per cent of the vote, while QI host Stephen Fry dropped to fifth with 69 per cent.

Trinidadian-British journalist Trevor McDonald sits in the Royal Box to watch the men's quarter-final match between Serbian Novak Djokovic and Hungarian Marton Fucsovics on day 9 of the 2021 Wimbledon Tennis Championships at The All England Tennis Club in Wimbledon, southwest London, July 7, 2021. - - RESTRICTED TO EDITORIAL USE (Photo: Glyn KIRK / AFP) / RESTRICTED TO EDITORIAL USE (Photo: GLYN KIRK/AFP via Getty Images)Trinidadian-British journalist Trevor McDonald sits in the Royal Box to watch the men's quarter-final match between Serbian Novak Djokovic and Hungarian Marton Fucsovics on day 9 of the 2021 Wimbledon Tennis Championships at The All England Tennis Club in Wimbledon, southwest London, July 7, 2021. - - RESTRICTED TO EDITORIAL USE (Photo: Glyn KIRK / AFP) / RESTRICTED TO EDITORIAL USE (Photo: GLYN KIRK/AFP via Getty Images)

Sir Trevor McDonald has been named the third most popular TV personality of 2023. (AFP via Getty Images)

Worthless star Richard Osman came ninth in the top ten, winning 62 per cent of the vote, just ahead of recently retired Wimbledon presenter Sue Barker.

Also in the top ten were the late Dame Barbara Windsor and the recently deceased Sir Michael Parkinson, as well as Graham Norton.

Angela Rippon on Strictly (BBC)Angela Rippon on Strictly (BBC)

Angela Rippon’s popularity has skyrocketed since she joined Strictly. (BBC)

Strictly Come Dancing’s Angela Rippon rose in popularity and entered the top 20 at 19th place.

Former This Morning presenter Holly Willoughby dropped to 184th place after 37 per cent of people polled gave her a positive rating, while Phillip Schofield moved up to 377th place after 21 per cent of people polled voted for him.

Holly Willoughby and Phillip SchofieldHolly Willoughby and Phillip Schofield

Holly Willoughby and Phillip Schofield both dropped out of the top 100. (ITV)

Martin Lewis

Martin Lewis rose to fame after founding the website MoneySavingExpert.com in 2003. He is a regular guest commentator on ITV’s This Morning and GMB.

In 2012 he launched his own show on ITV, The Martin Lewis Money Show, giving advice on managing household bills and, more recently, on how to cope with the cost of living crisis.

Martin Lewis and Susanna ReidMartin Lewis and Susanna Reid

Martin Lewis has been called a superhero by GMB co-presenter Susanna Reid. (ITV)

Some have hailed him as the “saviour of the country” in these difficult times, with GMB co-presenter Susanna Reid calling him a superhero.

In 2015 he was awarded the Order of the British Empire (OBE) by Princess Anne for services to consumer rights and charitable work through the MSE Charitable Fund.

Lewis married former 5 News weather presenter Lara Lewington in 2009, and they had a daughter in 2012.

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